Pan Pacific and Parkroyal Opens Sixth Global Sales Office To Be Based In Australia

Published Date : 04 Feb 2009

Singapore, 3 February 2009 – Pan Pacific Hotels and Resorts and Parkroyal Hotels & Resorts announce the opening of their Global Sales Office in Sydney, Australia.  This is the sixth Global Sales Office for Pan Pacific and Parkroyal and is part of the strategy to expand the brands’ customer relationships across key source markets. The establishment of this office marks the start of the joint sales and marketing efforts of both brands in Australia, in line with the newly integrated brand management framework of Pan Pacific Hotels Group, which now owns and manages these two well-established brands.

This new office will give the opportunity to promote Pan Pacific and Parkroyal hotels, resorts and serviced residences to Australasia travellers and to identify new business opportunities in this important source market.

The Global Sales office in Australia is based in Sydney and is headed by newly appointed Louise Barker as Global Director of Sales, Australia.  With more than 15 years of hospitality background with multi-branded hospitality chains, Lousie will manage the development and execution of a strategic sales plan across Australia to promote both Pan Pacific and Parkroyal hotel.  She will also oversee the management of global corporate accounts in Australia and the expansion of the corporate and leisure segments while building win-win relationships with key business partners.

“Pan Pacific and Parkroyal are actively expanding in Asia Pacific with Australia being an important source market.  The Global Sales Office in Australia has a significant role in showcasing the unique proposition offered by our brands and creating reasons for travellers to stay at our hotels, resorts and serviced residences.  Sydney is a natural choice for our sales operations in Australia as it is an international business gateway and a key centre of commerce in Australia.  Like its sister offices around the world, the new sales office will allow us to better support global customers at a local level and extend our reach into critical markets,” said Christina Chua, Vice President, Sales for both Pan Pacific and Parkroyal brands.

“We are pleased to welcome Louise Barker on board. Her knowledge of the Australian market, skills and experience will enhance and complement the strengths of the Global Sales team.  With a dedicated person in Australia, we will be in a better position to boost sales revenue, secure a significant share of the market and provide our customers with the personalised service that we are known for,” added by Christina Chua.

Currently, Pan Pacific and Parkroyal have five other Global Sales Offices in Hong Kong, London, Singapore, San Francisco and Tokyo.

To contact Global Sales Office in Australia, please call:
Louise Barker, Global Director of Sales, Australia
Tel: 61 (2) 9560 7716
Fax: 61 (2) 9560 7727
Email: louise.barker@pphg.com

About Pan Pacific Hotels Group
Pan Pacific Hotels Group is a listed hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia’s largest hotel and property companies with a diversified portfolio of investment and development properties.  Headquartered in Singapore, Pan Pacific Hotels Group owns, manages and/or operates 33 hotels, resorts and serviced residences with over 10,500 rooms in Asia and North America. The Group comprises of two acclaimed brands: Pan Pacific® and Parkroyal®.   Pan Pacific® is a leading brand in Asia and the Pacific Rim situated in key cities of distinguished destinations offering upper upscale accommodations and services.   Parkroyal® is an upscale regional Asia Pacific brand which promises a lifestyle-approach to hospitality that will leave guests with an experience to remember.  In addition, the Group also runs the established St. Gregory Spas and the award-winning Si Chuan Dou Hua Restaurants in Japan, Kuala Lumpur and Singapore.  For more information, visit pphg.com

About Pan Pacific Hotels and Resorts
Headquartered in Singapore, Pan Pacific Hotels and Resorts is a leading hotel management company in the Pacific Rim and is part of Pan Pacific Hotels Group, the listed hotel subsidiary of UOL Group, one of Asia’s largest hotel and property companies.  Pan Pacific Hotels and Resorts has been recognised by Condé Nast Traveler magazine as one of the 25 hotel companies demonstrating social responsibility and has won esteemed accolades such as World Travel Awards, AAA Four Diamond Award, Condé Nast Gold List and Readers Choice Awards.  It has a portfolio of 18 hotels, resorts and serviced suites throughout Asia and North America, with offices in Hong Kong, London, San Francisco, Singapore and Tokyo.  Pan Pacific Hotels and Resorts is a founding member of the Global Hotel Alliance.  For more information, visit panpacific.com

About Parkroyal Hotels & Resorts
Headquartered in Singapore, Parkroyal Hotels & Resorts is part of Pan Pacific Hotels Group, the listed hotel subsidiary of UOL Group Limited, one of Asia’s largest hotel and property companies.  It has a portfolio of seven hotels and service residences in Asia Pacific with Global Sales Offices in Hong Kong, London, San Francisco, Singapore and Tokyo.  For more information, please visit parkroyalhotels.com

Media Contact:
Pan Pacific Hotels and Resorts / Parkroyal Hotels & Resorts   
Frances Koh      
Brands Manager
DID : (65) 6808 1257
Tel: (65) 6808 1180
Fax: (65) 6821 8001
Email: frances.koh@pphg.com