Pan Pacific Singapore Appoints Executive Assistant Manager and Director of Marketing Communications
Published Date : 06 Sep 2011
Pan Pacific Singapore appoints Mr. Craig Cook as Executive Assistant Manager and Ms. Alexandra Schmutterer as Director of Marketing Communications. The two individuals will support General Manager, Scott Swank, in driving the success of the Hotel and day-to-day operations.
Says Mr Swank, “Both positions are key to the operations and development of the organisation. With Craig and Alexandra continuing to helm the organization in their new positions, we are assured of the strong leadership required to drive the hotel to greater successes.”
Mr. Craig Cook, Executive Assistant Manager
Prior to his new appointment, Craig was the Executive Assistant Manager of Dubai’s Ibn Battuta Gate Hotel operated by the Movenpick Hotels & Resorts, where he was the key driving force of the overall strategic operational planning of the Hotel.
An Australian native, Craig has over ten years of global experience holding key positions in upscale hotel brands which include the likes of Sheraton, InterContinental, Marriott and Essque. His passion and experience lies in conceptualizing, developing and leading teams in the creation and management of innovative restaurants and bars.
In his free time, Craig enjoys a game of golf, rugby, cricket and travelling. He is also musically inclined, armed with a degree in Music; and he’s even contributed his singing prowess to a number of music CD compilations.
Ms. Alexandra Schmutterer, Director of Marketing Communications
Alexandra joined Pan Pacific Singapore from Siemens, a global engineering conglomerate. In her most recent role as the Regional Communications Manager with Siemens Pte Ltd (Singapore), Alexandra focused on strategic planning and the execution of marketing communications in Asia.
With Alex’s extensive experience, she will lead the hotel’s marketing team in planning and executing marketing strategies. Alex believes passionately in building networks and relationships as a core foundation for sustaining business success.
Outside of work, Alex is an active member of “PrimeTime” a Singapore women’s business & professional association. She is also a volunteer with the National Parks Board. Outside of networking and nature, her interests include traveling, reading and hiking.
Alexandra’s interest in hospitality is not new; she obtained a Diploma of Event Management in 2005, a testament to her passion about our industry. She holds a Masters of Business Administration from the University of Passau, Germany and a Diploma of Marketing from Eastern Washington University, Spokane, Washington, USA. Outside of her native tongue, Alex can communicate in English, French and Italian.
Pan Pacific Singapore
Assistant Marketing Manager
DID: (65) 6826 8091
Fax: (65) 6339 1861
About Pan Pacific Hotels Group Limited
Pan Pacific Hotels Group Limited is a listed hotel subsidiary of Singapore-listed UOL Group Limited, one of Asia’s most established hotel and property companies with an outstanding portfolio of investment and development properties. Based in Singapore, Pan Pacific Hotels Group owns, manages and/or markets over 30 hotels, resorts and serviced suites with over 10,000 rooms in Asia and North America including those under development. The Group comprises two acclaimed brands: Pan Pacific® and PARKROYAL®.
Pan Pacific® is a leading brand in Asia and the Pacific Rim situated in key cities of distinguished destinations offering upper upscale accommodations and services. PARKROYAL® is an upscale regional Asia Pacific brand which promises a lifestyle-approach to hospitality that will leave guests with an experience to remember. For more information, visit pphg.com